Rewards programs
Create automated store credit reward programs for your customers.
Rewards programs automatically issue store credit to customers when they take specific actions.
Creating a reward program
Open Loyalty
Open Loyalty in the Bonde app.
Create program
Click Create program.
Configure
Under Program Name, enter a name for the program (e.g., "5% Back on Orders"), then choose the Trigger Event, the Credit Type and Credit Value, and the options below them.
Save
Click Save. New programs are created in Draft status. When you're ready, click Activate next to the program on the Loyalty page (or set Status to Active) to start issuing rewards.
Trigger events
Choose what action triggers the reward:
| Trigger | Description |
|---|---|
| Any Order Processed | Reward customers when they complete any order |
| Order Contains Specific Product | Reward when they purchase a specific product |
| Order Contains Product from Collection | Reward when they purchase from a specific collection |
| Subscription Renewal Order | Reward each time their subscription renews |
| New Subscription Created | Reward when they start a new subscription |
| Subscription Milestone | Reward on a chosen renewal (for example the 3rd), optionally repeating every N renewals |
| Customer Reactivated | Reward a customer whose subscriptions had all ended when they start a new one (fixed amount only) |
Reward amount
Configure how much store credit to issue:
| Type | Description |
|---|---|
| Fixed Amount | Issue a specific dollar amount (e.g., $5.00 credit per order) |
| Percentage of Order | Issue a percentage of the order value (e.g., 5% back on every order) |
Expiration settings
Control how long customers have to use their rewards:
| Option | Description |
|---|---|
| Use Store Default | Uses your default expiration from the reward settings (the Settings button on the Loyalty page) |
| Custom Period | Set a specific number of days until expiration (e.g., 90 days) |
| Never Expire | Store credit never expires |
Setting an expiration encourages customers to return and use their credit.
Caps and limits
Prevent excessive reward payouts with a per-program cap that limits how much credit a customer can earn from this specific program within a time period.
Example: A cap of $50 per month means a customer can't earn more than $50 from this program in any calendar month.
Cap period options:
- Daily
- Weekly
- Monthly
- Yearly
- Lifetime
Caps are partial, not all-or-nothing. If a customer has $3 left of a $10 monthly cap, their next reward from that program is $3 rather than being skipped.
Combining rewards
When more than one program applies to the same order, the This rule stacks option in each program's setup decides how they combine:
- Off (exclusive): The default. If several exclusive programs apply to one order, the customer earns only the single program worth the most to them. Use this for tiered rates: with "10% over $100" and "15% over $200" both off, a $200 order earns 15%, not both.
- On (stacks): The program's credit is always added on top of whatever else the customer earns. Use this for independent add-ons, like a product-specific bonus.
Leave tiered programs unstacked so customers get your best single rate. Turn on stacking only for extra bonuses you want to add on top.
Program status
| Status | Description |
|---|---|
| Draft | Program is being configured. No rewards are issued |
| Active | Program is live and issuing rewards |
| Paused | Program is temporarily stopped. No new rewards issued |
| Archived | Program is retired. Keeps history but won't issue rewards |
Examples
Basic loyalty: 5% back on orders
- Trigger: Any Order Processed
- Reward: Percentage of Order - 5%
- Expiration: 90 days
- Cap: $50 per month
New subscriber bonus
- Trigger: New Subscription Created
- Reward: Fixed Amount - $10.00
- Expiration: 60 days
- Cap: Lifetime cap of $10 (one-time reward)
Collection promotion
- Trigger: Order Contains Product from Collection (select "New Arrivals")
- Reward: Fixed Amount - $5.00
- Expiration: 30 days
- Cap: $20 per month
Subscription loyalty
- Trigger: Subscription Milestone (Renewal number 6, repeating)
- Reward: Fixed Amount - $20.00
- Expiration: Never Expire
- Cap: None
Global settings
Configure shop-wide reward settings with the Settings button on the Loyalty page:
- Default expiration: How long rewards last if a program uses "Use Store Default"
- Expiration reminders: Email customers before their credit expires